Fitness Coaching

“Things needed to change. Life got out of control. I was always busy, too busy to exercise. I finally found something that worked for me. Sure, more energy is one thing. But more confidence is the greatest gift of all.” -Kenneth Pio

As I reflect on my fitness journey, I realize that transformation is not just a physical process but a deeply personal one. I began my career at 24 Hour Fitness as an overweight personal trainer, determined to change my own life and the lives of those around me.

As I shed my pounds, I simultaneously lifted my clients' spirits. I guided them towards incredible weight loss goals. My dedication earned me rapid promotions, eventually rising to General Manager of five different locations. Here, I managed over 300 trainers and taught the principles of weight loss, using my engineering background to demystify fitness principles.

But, my quest for knowledge didn't stop there…

I returned to UC Irvine to complete an Economics degree specializing in Behavioral Economics, a field that helps me understand the intricacies of decision-making. After seven impactful years with 24 Hour Fitness, I founded Total Body Project.

I enjoyed managing, but helping clients change was far more rewarding. In the process, I've compiled over 20 years of data-driven success stories. So, this isn't some detached theoretical approach but a hands-on, empathetic journey deeply rooted in the real struggles faced by hundreds of clients, just like you.

Over the past 20 years, I have distilled my extensive experience into a few core lessons:

• Identifying the critical behaviors that each client must successfully master to achieve optimum peak-performance.
• Engineering behavior change systems to make the desired change possible.
• Helping clients identify and create long-lasting Deep Health for the entire family.

My dedication to fitness education led me to publish four books, including the best-selling “Get Me Skinny,” and to earn seven certifications, culminating in the prestigious title of NASM Master Trainer—an honor held by fewer than 100 individuals in the US.

My mission is clear and heartfelt: to make fitness transformation possible and permanent. I'm driven by the desire to share my message, to help every single person achieve the body they desire and deserve. I believe in my heart that I can make almost everyone succeed. (I'll know immediately if I can't help you.)